{"id":14,"date":"2026-10-09T20:09:20","date_gmt":"2026-10-09T20:09:20","guid":{"rendered":"https:\/\/tocandotierraclub.com\/?page_id=14"},"modified":"2026-10-09T20:30:01","modified_gmt":"2026-10-09T20:30:01","slug":"inicio","status":"publish","type":"page","link":"https:\/\/tocandotierraclub.com\/","title":{"rendered":"Inicio"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Archivo+Black&#038;family=Inter:wght@300;400;500;600;700&#038;family=Permanent+Marker&#038;display=swap\" rel=\"stylesheet\">\n<style>\n\/* ===== Ocultar cabecera\/pie del tema y liberar ancho ===== *\/\nbody .wp-site-blocks>header,body .wp-site-blocks>footer,body header.wp-block-template-part,body footer.wp-block-template-part,body .wp-block-post-title{display:none!important}\nbody,html{background:#0a0a09!important}\nbody 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.person{grid-template-columns:1fr;gap:34px;padding:44px 0}\n#tt .person .pic{max-width:440px}\n#tt .card,#tt .fbox,#tt .side{padding:40px 26px}\n#tt .plist{grid-template-columns:1fr}\n#tt .vs .row{grid-template-columns:1fr;gap:10px}\n#tt .foot .top{grid-template-columns:1fr;gap:26px;text-align:left}\n#tt .foot .mot{border-left:0;padding-left:0;letter-spacing:.28em}\n#tt .foot .brush{text-align:left;transform:rotate(-4deg)}\n#tt .frame{border-radius:12px}#tt .pbtn{width:72px;height:72px}\n}\n@media (prefers-reduced-motion:reduce){#tt .rv{opacity:1;transform:none;transition:none}#tt *{animation:none!important}}\n<\/style>\n\n<div id=\"tt\" class=\"alignfull\">\n\n<!-- NAV -->\n<header class=\"nav\" id=\"ttNav\">\n <div class=\"wrap\">\n  <a class=\"logo\" href=\"#top\" aria-label=\"Tocando Tierra Club\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tocando-tierra-logo.png\" alt=\"Tocando Tierra Club\"><\/a>\n  <nav class=\"menu\" id=\"ttMenu\">\n   <a href=\"#video\">Video<\/a><a href=\"#metodo\">M\u00e9todo<\/a><a href=\"#programa\">Programa<\/a><a href=\"#equipo\">Equipo<\/a><a href=\"#videos\">Videos<\/a>\n   <a class=\"login\" href=\"https:\/\/tierra-academy-hub.base44.app\/login\">Iniciar sesi\u00f3n<\/a>\n   <a class=\"btn\" href=\"https:\/\/tierra-academy-hub.base44.app\/register\">Quiero ser parte <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n  <\/nav>\n  <button class=\"burger\" id=\"ttBurger\" aria-label=\"Men\u00fa\"><span><\/span><span><\/span><span><\/span><\/button>\n <\/div>\n<\/header>\n\n<!-- HERO -->\n<section class=\"hero grain\" id=\"top\">\n <div class=\"hero-ph\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tt-video-presentacion.png\" alt=\"Braulio Aranda, cofundador de Tocando Tierra Club\"><\/div>\n <div class=\"hand\" aria-hidden=\"true\"><span>Ideas<\/span><span>Estrategia<\/span><span>Resultados<\/span><span>Negocios<\/span><svg width=\"120\" height=\"14\" viewBox=\"0 0 120 14\"><path d=\"M2 10 C 40 2, 80 2, 118 8\" stroke=\"currentColor\" stroke-width=\"3\" fill=\"none\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <div class=\"wrap\">\n  <div class=\"lbl rv\">Negocios reales \u00b7 Sin f\u00f3rmulas m\u00e1gicas<\/div>\n  <h1 class=\"rv d1\">Desarrolla<br><span class=\"g\">criterio<\/span><br>empresarial<span class=\"dot\">.<\/span><\/h1>\n  <div class=\"hero-txt rv d2\">\n   <p class=\"lead\">En un mundo saturado de cursos milagrosos, gur\u00fas, coaches y f\u00f3rmulas para hacerte millonario, hay algo que se ha vuelto extraordinariamente valioso:<\/p>\n   <p class=\"hero-q\">La experiencia de quienes realmente han construido negocios exitosos.<\/p>\n   <p class=\"lead\">Muchos hablan de negocios. Pocos han tenido que tomar las decisiones, asumir los riesgos y enfrentar las consecuencias de dirigir uno.<\/p>\n  <\/div>\n  <div class=\"ctas rv d3\">\n   <a class=\"btn\" href=\"https:\/\/tierra-academy-hub.base44.app\/register\">Quiero ser parte <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n   <a class=\"play\" href=\"#video\"><i><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M7 4v16l13-8z\"\/><\/svg><\/i><span>Ver el video<small>Nuestra historia<\/small><\/span><\/a>\n  <\/div>\n <\/div>\n <div class=\"tag\"><b>BRAULIO ARANDA<\/b><span>Cofundador \u00b7 +20 a\u00f1os de experiencia<\/span><\/div>\n <div class=\"ribbon\"><div class=\"wrap\"><span>20 a\u00f1os en publicidad<\/span><i><\/i><span>Negocios propios<\/span><i><\/i><span>Miami<\/span><\/div><\/div>\n<\/section>\n\n<!-- STATS -->\n<section class=\"stats\">\n <div class=\"wrap\"><ul>\n  <li class=\"rv\"><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 28h24M8 24v-6M14 24V12M20 24v-9M26 24V6\"\/><\/svg><div><b>20+<\/b><span>A\u00f1os en publicidad<\/span><\/div><\/li>\n  <li class=\"rv d1\"><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><rect x=\"5\" y=\"5\" width=\"22\" height=\"22\" rx=\"2\"\/><path d=\"M5 14h22M14 14v13M19 20h4\"\/><\/svg><div><b>Varios<\/b><span>Negocios propios<\/span><\/div><\/li>\n  <li class=\"rv d2\"><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><circle cx=\"16\" cy=\"16\" r=\"11\"\/><path d=\"M5 16h22M16 5c4 4 4 18 0 22M16 5c-4 4-4 18 0 22\"\/><\/svg><div><b>Miami<\/b><span>Base de operaciones<\/span><\/div><\/li>\n  <li class=\"rv d3\"><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><rect x=\"3\" y=\"9\" width=\"19\" height=\"15\" rx=\"2\"\/><path d=\"M22 14l7-4v13l-7-4\"\/><\/svg><div><b>Cientos<\/b><span>De proyectos audiovisuales<\/span><\/div><\/li>\n  <li class=\"rv d4\"><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 24l8-8 6 5 10-12M21 9h7v7\"\/><\/svg><div><b>Una visi\u00f3n<\/b><span>Formar empresarios para construir juntos<\/span><\/div><\/li>\n <\/ul><\/div>\n<\/section>\n\n<!-- VIDEO -->\n<section class=\"vid\" id=\"video\">\n <div class=\"wrap\">\n  <div class=\"lbl rv\">Paso 1<\/div>\n  <h2 class=\"h2 rv d1\">Mira este video<br>antes de seguir.<\/h2>\n  <p class=\"lead rv d2\">Menos de 5 minutos. Por qu\u00e9 existe Tocando Tierra Club y para qui\u00e9n es.<\/p>\n  <div class=\"frame rv d3\">\n   <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tt-video-presentacion.png\" alt=\"Video de presentaci\u00f3n de Tocando Tierra Club\" loading=\"lazy\">\n   <div class=\"ov\"><span class=\"pbtn\"><svg width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><span class=\"badge\">Video en preparaci\u00f3n<\/span><\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ORIGEN -->\n<section class=\"orig\">\n <div class=\"wrap\">\n  <div class=\"grid\">\n   <div class=\"rv\"><div class=\"lbl\">El origen<\/div><h2 class=\"h2\">\u00bfPor qu\u00e9 compartir\u00eda lo que me ha funcionado?<\/h2><\/div>\n   <div class=\"rv d1\"><p class=\"lead\">Durante a\u00f1os me hice esa pregunta.<\/p><p class=\"lead\">La respuesta lleg\u00f3 cuando entend\u00ed que, para seguir creciendo, necesito rodearme de empresarios preparados con los que pueda hacer negocios.<\/p><\/div>\n  <\/div>\n  <p class=\"big rv\"><span class=\"sm\">No basta con encontrar una buena idea. Necesitas personas preparadas para convertirla en un buen negocio.<\/span>Tocando Tierra Club existe para <em>formar a esos empresarios.<\/em><\/p>\n <\/div>\n<\/section>\n\n<!-- DIAGN\u00d3STICO -->\n<section class=\"diag\">\n <div class=\"diag-img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tt-arquitectura.jpg\" alt=\"\" loading=\"lazy\"><span class=\"yr\">2026<\/span><\/div>\n <div class=\"diag-c\">\n  <div class=\"lbl rv\">El diagn\u00f3stico<\/div>\n  <h2 class=\"rv d1\">Estamos en 2026. \u00bfPor qu\u00e9 seguimos cometiendo los <span class=\"g\">mismos errores?<\/span><\/h2>\n  <p class=\"lead rv d2\">Tenemos inteligencia artificial, cursos y toda la informaci\u00f3n del mundo. Y seguimos viendo los mismos errores empresariales una y otra vez.<\/p>\n  <ul class=\"xl\">\n   <li class=\"rv\"><i><svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" stroke=\"#fff\" stroke-width=\"3.5\"><path d=\"M6 6l12 12M18 6L6 18\"\/><\/svg><\/i>Due\u00f1os que invierten en publicidad sin saber evaluar los resultados.<\/li>\n   <li class=\"rv d1\"><i><svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" stroke=\"#fff\" stroke-width=\"3.5\"><path d=\"M6 6l12 12M18 6L6 18\"\/><\/svg><\/i>Personas que confunden facturaci\u00f3n con rentabilidad.<\/li>\n   <li class=\"rv d2\"><i><svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" stroke=\"#fff\" stroke-width=\"3.5\"><path d=\"M6 6l12 12M18 6L6 18\"\/><\/svg><\/i>Negocios que acumulan deuda mes tras mes sin entender que su modelo no funciona.<\/li>\n   <li class=\"rv d3\"><i><svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" stroke=\"#fff\" stroke-width=\"3.5\"><path d=\"M6 6l12 12M18 6L6 18\"\/><\/svg><\/i>Emprendedores que deciden con opiniones, tendencias o consejos de internet.<\/li>\n  <\/ul>\n  <p class=\"verdict rv\">El problema no es la falta de informaci\u00f3n. Es la falta de <span class=\"g\">criterio<\/span> para interpretarla.<\/p>\n <\/div>\n<\/section>\n\n<!-- CRITERIO -->\n<section class=\"crit\">\n <div class=\"wrap grid\">\n  <div>\n   <div class=\"lbl rv\">El criterio<\/div>\n   <h2 class=\"h2 rv d1\">No necesitas m\u00e1s respuestas. Necesitas <span class=\"g\">mejores decisiones.<\/span><\/h2>\n   <p class=\"lead rv d2\" style=\"margin-top:28px\">La inteligencia artificial calcula, escribe y dise\u00f1a planes. Ninguna herramienta reemplaza la responsabilidad de dirigir tu empresa.<\/p>\n   <p class=\"lead rv d2\">Ese criterio no se acumula con consejos. Se construye comprendiendo los fundamentos y enfrentando situaciones reales.<\/p>\n   <p class=\"quote rv d3\">No queremos decirte qu\u00e9 pensar. Queremos ense\u00f1arte a pensar como empresario.<\/p>\n  <\/div>\n  <div class=\"ph rv d2\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tt-criterio.jpg\" alt=\"Informes y calculadora sobre un escritorio\" loading=\"lazy\"><span class=\"stamp\">Menos humo. M\u00e1s criterio.<\/span><\/div>\n <\/div>\n<\/section>\n\n<!-- DOS LADOS -->\n<section class=\"lados\">\n <div class=\"wrap\">\n  <h2 class=\"h2 rv\">Estuvimos de los <span class=\"c\">dos lados.<\/span><\/h2>\n  <div class=\"grid\">\n   <div class=\"side rv\"><span class=\"n\">20<\/span><h3><small>Lado 01 \u00b7 La agencia<\/small>Creamos estrategias<\/h3><p>Del lado de quienes crean estrategias para que una empresa consiga clientes y crezca durante 20 a\u00f1os en la industria publicitaria.<\/p><\/div>\n   <div class=\"side b rv d1\"><span class=\"n\">$<\/span><h3><small>Lado 02 \u00b7 El due\u00f1o<\/small>Pagamos las consecuencias<\/h3><p>Y del lado de quienes pagan la n\u00f3mina, fijan precios, asumen riesgos y responden por la rentabilidad. Porque una cosa es recomendar una estrategia y otra pagar las consecuencias cuando no funciona.<\/p><\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- M\u00c9TODO -->\n<section class=\"met grain\" id=\"metodo\">\n <svg class=\"mtn\" viewBox=\"0 0 1440 360\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path d=\"M0 360V210l120-70 90 40 130-110 110 80 90-50 160 120 120-90 140 70 110-60 150 100 120-70 100 40v150z\" fill=\"#22341a\" opacity=\".55\"\/><path d=\"M0 360V270l160-60 120 50 150-90 130 70 140-40 170 80 130-60 160 50 130-40 150 50v110z\" fill=\"#152110\" opacity=\".85\"\/><path d=\"M0 360v-40l200-30 220 25 260-35 240 30 260-25 260 30v45z\" fill=\"#0a0a09\"\/><\/svg>\n <div class=\"wrap grid\">\n  <div class=\"side-h\">\n   <div class=\"lbl rv\">El m\u00e9todo Tocando Tierra<\/div>\n   <h2 class=\"rv d1\">De la informaci\u00f3n <span class=\"g\">al criterio.<\/span><br>Del criterio <span class=\"g\">a la estrategia.<\/span><br>De la estrategia <span class=\"c\">a la acci\u00f3n.<\/span><\/h2>\n   <p class=\"rv d2\">Siete pasos. Un solo objetivo: <strong>tu criterio.<\/strong><\/p>\n  <\/div>\n  <div class=\"steps\">\n   <div class=\"step rv\"><div class=\"top\"><span class=\"num\">01<\/span><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M16 4a8 8 0 0 0-8 8c0 3 1.5 5 3.5 6.5V22h9v-3.5C22.5 17 24 15 24 12a8 8 0 0 0-8-8zM12.5 26h7M14 29h4\"\/><\/svg><\/div><h3>Mentalidad y criterio empresarial<\/h3><p>Qu\u00e9 significa dirigir un negocio, analizar problemas y cuestionar tus propias decisiones.<\/p><\/div>\n   <div class=\"step rv d1\"><div class=\"top\"><span class=\"num\">02<\/span><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><circle cx=\"14\" cy=\"14\" r=\"9\"\/><path d=\"M21 21l7 7\"\/><\/svg><\/div><h3>La realidad de tu negocio<\/h3><p>D\u00f3nde est\u00e1s, qu\u00e9 est\u00e1 d\u00e9bil y qu\u00e9 problemas son s\u00edntomas y no causas.<\/p><\/div>\n   <div class=\"step rv\"><div class=\"top\"><span class=\"num\">03<\/span><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 28h24M8 24v-6M14 24V12M20 24v-9M26 24V6\"\/><\/svg><\/div><h3>Tus n\u00fameros<\/h3><p>Ingresos, costos, m\u00e1rgenes, precios y punto de equilibrio. No para ser contador: para saber si ganas o pierdes.<\/p><\/div>\n   <div class=\"step rv d1\"><div class=\"top\"><span class=\"num\">04<\/span><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M16 3l11 6v14l-11 6-11-6V9z\"\/><path d=\"M5 9l11 6 11-6M16 15v14\"\/><\/svg><\/div><h3>Oferta con sentido comercial<\/h3><p>Mercado, propuesta de valor y viabilidad econ\u00f3mica. No todas las ventas son buenas ventas.<\/p><\/div>\n   <div class=\"step rv\"><div class=\"top\"><span class=\"num\">05<\/span><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 13v6h5l10 6V7L9 13zM23 11c2 1.5 2 8.5 0 10M26 8c4 3 4 13 0 16\"\/><\/svg><\/div><h3>Pensar el marketing estrat\u00e9gicamente<\/h3><p>Cu\u00e1ndo invertir, cu\u00e1nto invertir y c\u00f3mo evaluar los resultados antes de gastar el primer d\u00f3lar.<\/p><\/div>\n   <div class=\"step rv d1\"><div class=\"top\"><span class=\"num\">06<\/span><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><circle cx=\"16\" cy=\"16\" r=\"4\"\/><path d=\"M16 3v4M16 25v4M3 16h4M25 16h4M6.8 6.8l2.8 2.8M22.4 22.4l2.8 2.8M6.8 25.2l2.8-2.8M22.4 9.6l2.8-2.8\"\/><\/svg><\/div><h3>Organizar, medir y optimizar<\/h3><p>Indicadores, procesos y tecnolog\u00eda, incluida la IA, al servicio de tus decisiones.<\/p><\/div>\n   <div class=\"step last rv\"><div class=\"top\"><span class=\"num\">07<\/span><svg viewBox=\"0 0 32 32\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 24l8-8 6 5 10-12M21 9h7v7\"\/><\/svg><\/div><div><h3>Visi\u00f3n de crecimiento<\/h3><p>Cu\u00e1ndo expandirte y cu\u00e1ndo no. Crecer sin estructura tambi\u00e9n puede destruir un negocio.<\/p><\/div><\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- PROGRAMA -->\n<section class=\"prog\" id=\"programa\">\n <div class=\"wrap grid\">\n  <div>\n   <div class=\"lbl rv\">El programa<\/div>\n   <h2 class=\"h2 rv d1\">No es otro curso para acumular informaci\u00f3n.<\/h2>\n   <p class=\"quote rv d2\">No queremos que repitas lo que aprendiste. Queremos que sepas defender tus decisiones.<\/p>\n   <a class=\"btn rv d3\" href=\"https:\/\/tierra-academy-hub.base44.app\/register\">Quiero ser parte <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n  <\/div>\n  <ul class=\"chk\">\n   <li class=\"rv\"><i><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3.5\"><path d=\"M5 12l5 5 9-10\"\/><\/svg><\/i>Formaci\u00f3n empresarial estructurada en m\u00f3dulos.<\/li>\n   <li class=\"rv\"><i><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3.5\"><path d=\"M5 12l5 5 9-10\"\/><\/svg><\/i>Casos inspirados en negocios reales.<\/li>\n   <li class=\"rv\"><i><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3.5\"><path d=\"M5 12l5 5 9-10\"\/><\/svg><\/i>Ejercicios para desarrollar tu propio an\u00e1lisis.<\/li>\n   <li class=\"rv\"><i><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3.5\"><path d=\"M5 12l5 5 9-10\"\/><\/svg><\/i>Calculadoras y herramientas empresariales.<\/li>\n   <li class=\"rv\"><i><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3.5\"><path d=\"M5 12l5 5 9-10\"\/><\/svg><\/i>Diagn\u00f3sticos para evaluar tu negocio.<\/li>\n   <li class=\"rv\"><i><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3.5\"><path d=\"M5 12l5 5 9-10\"\/><\/svg><\/i>Recursos de estrategia, marketing y rentabilidad.<\/li>\n   <li class=\"rv\"><i><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3.5\"><path d=\"M5 12l5 5 9-10\"\/><\/svg><\/i>Una metodolog\u00eda para convertir conocimiento en decisiones.<\/li>\n  <\/ul>\n <\/div>\n<\/section>\n\n<!-- EQUIPO -->\n<section class=\"team\" id=\"equipo\">\n <div class=\"wrap\">\n  <div class=\"head\"><div class=\"lbl rv\">Qui\u00e9n te acompa\u00f1a<\/div><h2 class=\"h2 rv d1\">Profesionales que no solo asesoran empresas. <span class=\"g\">Tambi\u00e9n construyen las suyas.<\/span><\/h2><\/div>\n\n  <article class=\"person\">\n   <div class=\"pic rv\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tt-braulio-aranda.png\" alt=\"Braulio Aranda\" loading=\"lazy\"><div class=\"cap\"><b>Braulio Aranda<\/b><span>Cofundador \u00b7 +20 a\u00f1os de experiencia<\/span><\/div><\/div>\n   <div class=\"rv d1\">\n    <p class=\"role\">Cofundador \u00b7 Empresario, director audiovisual y filmmaker \u00b7 Miami<\/p>\n    <p class=\"hl\">Su primer negocio fue un puesto de pescado en la playa. Hoy dirige una agencia publicitaria en Miami.<\/p>\n    <p>Empez\u00f3 a emprender a los 16 a\u00f1os. Despu\u00e9s vino m\u00e1s de una d\u00e9cada como actor en campa\u00f1as publicitarias internacionales, luego la fotograf\u00eda y la producci\u00f3n audiovisual, y hoy dirige Picpostmedia desde Miami.<\/p>\n    <p>Su camino lo llev\u00f3 tambi\u00e9n a la administraci\u00f3n empresarial, incorporando la Tecnolog\u00eda Administrativa de Hubbard como herramienta de gesti\u00f3n y organizaci\u00f3n de negocios.<\/p>\n    <p class=\"quote\">De protagonizar comerciales a dirigirlos. De crear contenido para marcas a construir su propia empresa.<\/p>\n    <p>Aporta a Tocando Tierra Club una mirada que conecta creatividad, publicidad, operaciones, administraci\u00f3n y emprendimiento.<\/p>\n    <p class=\"quote\">En los negocios, la creatividad te abre puertas. El criterio, la organizaci\u00f3n y la ejecuci\u00f3n construyen algo duradero.<\/p>\n    <div class=\"ig\"><a href=\"https:\/\/www.instagram.com\/_braulioaranda\/\" target=\"_blank\" rel=\"noopener\"><svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"5\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><circle cx=\"17.5\" cy=\"6.5\" r=\"1\" fill=\"currentColor\"\/><\/svg>@_braulioaranda<\/a><a href=\"https:\/\/www.instagram.com\/picpostmedia\/\" target=\"_blank\" rel=\"noopener\"><svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"5\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><circle cx=\"17.5\" cy=\"6.5\" r=\"1\" fill=\"currentColor\"\/><\/svg>@picpostmedia<\/a><\/div>\n   <\/div>\n  <\/article>\n\n  <article class=\"person\">\n   <div class=\"pic rv\"><div class=\"mono\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tt-icon.png\" alt=\"\"><strong>MA<\/strong><\/div><div class=\"cap\"><b>Mar\u00eda Arismendi<\/b><span>Marketing Director \u00b7 +15 a\u00f1os de experiencia<\/span><\/div><\/div>\n   <div class=\"rv d1\">\n    <p class=\"role\">Marketing Director \u00b7 M\u00e1s de 15 a\u00f1os en marketing y publicidad<\/p>\n    <p class=\"hl\">Estrategia, marketing y publicidad desde ambos lados: la agencia y el negocio propio.<\/p>\n    <p>M\u00e1s de 15 a\u00f1os dirigiendo marketing, publicidad y crecimiento comercial para empresas y marcas de distintos sectores.<\/p>\n    <p>Su perspectiva no viene solo del mundo publicitario, sino de emprender y gestionar negocios propios.<\/p>\n    <p class=\"quote\">No es lo mismo hacer marketing para un negocio que entender lo que significa ser due\u00f1o de uno.<\/p>\n   <\/div>\n  <\/article>\n <\/div>\n<\/section>\n\n<!-- VIDEOS -->\n<section class=\"vids\" id=\"videos\">\n <div class=\"wrap grid\">\n  <div>\n   <div class=\"lbl rv\">Tocando Tierra Club \u00b7 Videos<\/div>\n   <h2 class=\"h2 rv d1\">La habilidad de <span class=\"g\">delegar.<\/span><\/h2>\n   <p class=\"rv d2\" style=\"margin-top:26px\">Primero aprende lo suficiente para entender el puesto.<\/p>\n   <p class=\"rv d2\">Despu\u00e9s, cuando llegue el momento de contratar, sabr\u00e1s exactamente qu\u00e9 est\u00e1s delegando.<\/p>\n   <p class=\"rv d2\">Ese tiempo tambi\u00e9n puede ayudarte a generar caja, ahorrar y reinvertir.<\/p>\n   <p class=\"quote rv d3\">Se trata de aprender a pensar como empresario.<\/p>\n  <\/div>\n  <div class=\"frame rv d2\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tt-video-delegar.png\" alt=\"La habilidad de delegar\" loading=\"lazy\"><div class=\"ov\"><span class=\"pbtn\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><span class=\"badge\">Video en preparaci\u00f3n<\/span><\/div><\/div>\n <\/div>\n<\/section>\n\n<!-- ECOSISTEMA -->\n<section class=\"eco\">\n <div class=\"wrap\">\n  <div class=\"lbl rv\">Ecosistema<\/div>\n  <h2 class=\"h2 rv d1\">A mis futuros <span class=\"c\">socios.<\/span><\/h2>\n  <div class=\"grid\">\n   <p class=\"lead rv\">Creo en un mundo abundante: el \u00e9xito de otro empresario no reduce mis posibilidades. Rodearme de personas mejor preparadas tambi\u00e9n abre oportunidades.<\/p>\n   <p class=\"lead rv d1\">Por eso quiero conocer proyectos interesantes y negocios en los que, llegado el momento, tenga sentido participar como inversionista o socio.<\/p>\n  <\/div>\n  <div class=\"card rv\">\n   <h3>No quiero que dependas de m\u00ed. Quiero que llegues a ser un empresario con el que me <span class=\"g\">encantar\u00eda asociarme.<\/span><\/h3>\n   <p>Determinados proyectos del ecosistema podr\u00e1n ser considerados para una evaluaci\u00f3n de inversi\u00f3n por parte de nuestro equipo.<\/p>\n   <p class=\"fine\">La participaci\u00f3n en Tocando Tierra Club no garantiza inversi\u00f3n, financiaci\u00f3n ni una oferta comercial. Cualquier oportunidad estar\u00e1 sujeta a evaluaci\u00f3n independiente, disponibilidad de capital, negociaci\u00f3n y acuerdos espec\u00edficos.<\/p>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- PROMESA -->\n<section class=\"prom grain\">\n <div class=\"wrap\">\n  <div class=\"lbl rv\">La promesa<\/div>\n  <h2 class=\"rv d1\">No te prometo que te har\u00e1s <span class=\"strike\">millonario.<\/span><\/h2>\n  <p class=\"lead rv d2\">No voy a prometerte una empresa millonaria en 90 d\u00edas, ni multiplicar tus ventas por diez, ni una f\u00f3rmula que garantice el \u00e9xito.<\/p>\n  <h3 class=\"rv\">Te prometo algo m\u00e1s valioso: <span class=\"g\">tu criterio empresarial.<\/span><\/h3>\n  <ul class=\"plist\">\n   <li class=\"rv\">Que sepas d\u00f3nde est\u00e1s y hacia d\u00f3nde quieres ir.<\/li>\n   <li class=\"rv d1\">Que entiendas qu\u00e9 funciona y qu\u00e9 necesita cambiar.<\/li>\n   <li class=\"rv d2\">Que analices tus n\u00fameros y decidas con claridad.<\/li>\n   <li class=\"rv d3\">Que dejes de vivir apagando incendios.<\/li>\n  <\/ul>\n  <p class=\"fin rv\">La tranquilidad de saber que est\u00e1s construyendo una empresa que tiene sentido.<\/p>\n <\/div>\n<\/section>\n\n<!-- PARA TI -->\n<section class=\"fit\">\n <div class=\"wrap\">\n  <div class=\"lbl rv\">Para qui\u00e9n es<\/div>\n  <h2 class=\"h2 rv d1\">\u00bfEs para ti?<\/h2>\n  <div class=\"grid\">\n   <div class=\"fbox y rv\"><h3><i><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"3.5\"><path d=\"M5 12l5 5 9-10\"\/><\/svg><\/i>Es para ti si\u2026<\/h3><ul>\n    <li>Quieres construir un negocio con conocimiento y criterio.<\/li>\n    <li>Est\u00e1s por emprender y quieres empezar con fundamentos s\u00f3lidos.<\/li>\n    <li>Tienes un negocio y quieres entender tus finanzas, tu marketing y tu estrategia.<\/li>\n    <li>Est\u00e1s dispuesto a cuestionar lo que crees saber y aplicarlo en el mundo real.<\/li><\/ul><\/div>\n   <div class=\"fbox n rv d1\"><h3><i><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" stroke=\"#fff\" stroke-width=\"3.5\"><path d=\"M6 6l12 12M18 6L6 18\"\/><\/svg><\/i>No es para ti si\u2026<\/h3><ul>\n    <li>Buscas f\u00f3rmulas m\u00e1gicas o dinero f\u00e1cil.<\/li>\n    <li>Quieres motivaci\u00f3n o teor\u00eda sin ejecutar.<\/li>\n    <li>Esperas que alguien tome las decisiones por ti.<\/li><\/ul><\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- CONTRASTE -->\n<section class=\"vs\">\n <div class=\"wrap\">\n  <h2 class=\"rv\">El mundo est\u00e1 lleno de informaci\u00f3n. Lo que faltan son personas que sepan <span class=\"g\">qu\u00e9 hacer con ella.<\/span><\/h2>\n  <div class=\"row rv\"><p>Cualquiera puede pedirle un plan de negocios a una IA.<\/p><strong>Pero no cualquiera sabe si ese plan <span class=\"c\">tiene sentido.<\/span><\/strong><\/div>\n  <div class=\"row rv\"><p>Cualquiera puede crear una campa\u00f1a publicitaria.<\/p><strong>Pero no cualquiera sabe c\u00f3mo <span class=\"c\">evaluar los resultados<\/span> de la misma.<\/strong><\/div>\n  <div class=\"row rv\"><p>Cualquiera puede abrir un negocio.<\/p><strong>Pero construir una empresa requiere <span class=\"c\">muchas habilidades que debes desarrollar.<\/span><\/strong><\/div>\n <\/div>\n<\/section>\n\n<!-- CTA FINAL -->\n<section class=\"final grain\">\n <svg class=\"mtn\" viewBox=\"0 0 1440 360\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path d=\"M0 360V200l140-80 110 50 150-120 120 90 100-60 170 130 130-100 150 80 120-70 160 110 90-60v190z\" fill=\"#2a4020\" opacity=\".5\"\/><path d=\"M0 360V260l180-70 130 60 160-100 140 80 150-50 180 90 140-70 170 60 190-50v150z\" fill=\"#121b0d\"\/><\/svg>\n <div class=\"wrap\">\n  <img decoding=\"async\" class=\"mk rv\" src=\"\/wp-content\/uploads\/2026\/10\/tt-icon.png\" alt=\"\">\n  <div class=\"lbl rv\" style=\"justify-content:center\">Tocando Tierra Club<\/div>\n  <h2 class=\"rv d1\">Desarrolla<br><span class=\"g\">criterio<\/span> empresarial<span class=\"c\">.<\/span><\/h2>\n  <a class=\"btn rv d2\" href=\"https:\/\/tierra-academy-hub.base44.app\/register\">Quiero ser parte <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n <\/div>\n<\/section>\n\n<!-- FOOTER -->\n<footer class=\"foot\">\n <div class=\"wrap\">\n  <div class=\"top\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/tt-icon.png\" alt=\"Tocando Tierra\"><p class=\"mot\">Experiencia real.<br>Negocios reales. Resultados reales.<\/p><p class=\"brush\"><span>Menos humo.<\/span><span>M\u00e1s criterio.<\/span><\/p><\/div>\n  <div class=\"bot\"><div class=\"links\"><a href=\"#metodo\">M\u00e9todo<\/a><a href=\"#programa\">Programa<\/a><a href=\"#videos\">Videos<\/a><a href=\"https:\/\/tierra-academy-hub.base44.app\/login\">Iniciar sesi\u00f3n<\/a><a href=\"https:\/\/tierra-academy-hub.base44.app\/register\">Crear cuenta<\/a><a href=\"https:\/\/www.instagram.com\/_braulioaranda\/\" target=\"_blank\" rel=\"noopener\">@_braulioaranda<\/a><a href=\"https:\/\/www.instagram.com\/picpostmedia\/\" target=\"_blank\" rel=\"noopener\">@picpostmedia<\/a><\/div><span>\u00a9 2026 Tocando Tierra Club<\/span><\/div>\n  <p class=\"disc\">La participaci\u00f3n en Tocando Tierra Club no garantiza inversi\u00f3n, financiaci\u00f3n ni una oferta comercial. Los resultados dependen del trabajo, el contexto y las decisiones de cada persona.<\/p>\n <\/div>\n<\/footer>\n<\/div>\n\n<script>\n(function(){var n=document.getElementById('ttNav'),b=document.getElementById('ttBurger'),m=document.getElementById('ttMenu');if(!n)return;\nfunction s(){n.classList.toggle('s',window.scrollY>30)}s();window.addEventListener('scroll',s,{passive:true});\nb.addEventListener('click',function(){n.classList.toggle('o')});m.addEventListener('click',function(e){if(e.target.closest('a'))n.classList.remove('o')});\nvar els=document.querySelectorAll('#tt .rv');if(!('IntersectionObserver' in window)){els.forEach(function(e){e.classList.add('in')});return}\nvar io=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){e.target.classList.add('in');io.unobserve(e.target)}})},{threshold:.12,rootMargin:'0px 0px -40px 0px'});\nels.forEach(function(e){io.observe(e)});})();\n<\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>VideoM\u00e9todoProgramaEquipoVideos Iniciar sesi\u00f3n Quiero ser parte IdeasEstrategiaResultadosNegocios Negocios reales \u00b7 Sin f\u00f3rmulas m\u00e1gicas Desarrollacriterioempresarial. 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